Company History and Mission
GuideStone’s story begins in 1918, when pastor William Lunsford championed the vision of providing financial security for aging Southern Baptist ministers and their families. The initiative received $100,000 from the Baptist Sunday School Board and a remarkable $1 million from John D. Rockefeller Sr. and Jr., establishing the foundation that would eventually become GuideStone Financial Resources.
Over its 106-year history, GuideStone has evolved from a modest relief fund into a comprehensive financial services organization. While it remains one of the historic boards of the Southern Baptist Convention (SBC), GuideStone operates independently and receives no funding from the SBC Cooperative Program. Today, GuideStone serves over 24,000 churches and ministry organizations with more than 250,000 individual participants, making it the largest faith-based financial services provider in the country.
GuideStone’s mission centers on enhancing the financial security of pastors, church staff, denominational workers, and others who serve in Christian ministry. This ministry-first orientation shapes every aspect of the organization—from fund design and screening criteria to retirement plan structures that accommodate the unique tax provisions available to ordained ministers.
Christian Values Screening Methodology
GuideStone applies Christian values screening to all investment products through its Committee on Faith-Based Investing, which meets quarterly to review and update the restricted securities list. The screening process excludes companies publicly recognized for involvement in five categories: abortion (companies that provide abortion services, produce abortifacient drugs, or provide significant financial support to abortion providers), alcohol (companies primarily involved in the production and distribution of alcoholic beverages), tobacco (companies primarily involved in the manufacturing and retail of tobacco products), gambling (companies that operate casinos, lottery systems, or other gambling enterprises), and pornography and sexual immorality (companies involved in the production or distribution of pornographic or sexually explicit content).
GuideStone’s screening approach is notable for its precision and restraint. When applied to the S&P 500 index, GuideStone’s screens exclude only approximately 15 companies: 7 for abortion-related issues, 3 for alcohol, 3 for gambling, and 2 for tobacco. This means GuideStone’s Equity Index Fund includes 485 of the 500 S&P 500 companies—maintaining 97% of the index’s diversification while removing companies directly involved in activities that conflict with biblical values.
This approach has both strengths and limitations. The strength is that investors sacrifice very little diversification, which means performance should closely track conventional benchmarks. The limitation is that some investors may feel the screening doesn’t go far enough—companies whose secondary business operations, corporate philanthropy, or political advocacy conflict with Christian values may still be included. Investors seeking stricter screening should consider alternatives like Timothy Plan, which applies broader criteria, or Inspire Investing, which uses a comprehensive scoring system.
Fund Lineup Overview
GuideStone offers one of the most comprehensive fund lineups in the faith-based investing space, organized into four main categories: equity funds, fixed income funds, asset allocation funds, and target-date funds. This breadth of options allows investors to construct a complete, diversified portfolio entirely within the GuideStone family—a significant advantage for simplicity and consistent screening.
Equity Funds. GuideStone’s equity offerings include the Equity Index Fund (which tracks the screened S&P 500), along with growth, value, small-cap, mid-cap, and international equity options. The Equity Index Fund is the cornerstone for many investors, providing broad U.S. large-cap exposure with minimal screening-related performance drag. International equity options provide exposure to developed and emerging markets, all subject to the same Christian values screening.
Fixed Income Funds. The fixed income lineup includes government bond, corporate bond, money market, and stable value options. These funds provide the conservative allocation portion of a balanced portfolio while maintaining faith-based screening on corporate bond holdings. Government bonds, by their nature, don’t require values screening.
Asset Allocation Funds. For investors who prefer a single-fund solution rather than building a custom portfolio, GuideStone’s allocation funds offer pre-built diversified portfolios at various risk levels. These funds combine multiple GuideStone equity and fixed income funds into balanced portfolios ranging from conservative to aggressive, automatically maintaining target allocations.
MyDestination Target-Date Funds. GuideStone’s target-date series (MyDestination 2015 through MyDestination 2055) represents perhaps their most investor-friendly offering. Each fund is structured as a “fund of funds,” combining GuideStone’s equity, fixed income, and alternative investment funds into a single portfolio that automatically adjusts its asset allocation as the investor approaches retirement. The glide path moves from aggressive allocation for younger investors to increasingly conservative positioning approaching and through retirement (assumed at age 65). Target-date funds are available with tickers including GMTZX (2015), GMYZX (2025), GMFZX (2045), and GMGZX (2055).
Real Assets and Impact Funds. GuideStone also offers real estate investment options and environmental/social impact strategies, providing additional diversification beyond traditional stocks and bonds.
Retirement Plan Services: GuideStone’s Core Strength
While GuideStone’s mutual funds are available to any investor, the organization’s deepest expertise lies in retirement plan administration for churches and Christian ministries. This is where GuideStone most clearly differentiates itself from other faith-based investment providers.
GuideStone offers multiple retirement plan structures designed specifically for religious organizations. The 403(b)(9) church retirement plan is a retirement plan type available exclusively to churches and church-controlled organizations, offering unique advantages including simplified administration and potential exemption from ERISA requirements. The 403(b)(7) plan provides a custodial account option for educational and religious organizations. For organizations that prefer it, GuideStone also administers 401(k) plans, as well as nonqualified deferred compensation plans under Sections 409A, 457(b), and 457(f) of the Internal Revenue Code.
A critically important feature for ministers is GuideStone’s support for the Ministers’ Housing Allowance in retirement. Under IRC Section 107, ordained, licensed, or commissioned ministers can designate a portion of their retirement distributions as housing allowance—potentially excluding that amount from federal income tax. This provision can save retired ministers thousands of dollars annually in taxes, and GuideStone’s plan infrastructure is specifically designed to facilitate this designation. This tax advantage is not available through secular retirement plan providers that lack the church plan structure.
GuideStone provides full administrative, recordkeeping, and plan support services, and works with organizations to design individualized retirement plans. For churches and ministries evaluating retirement plan options, GuideStone’s combination of faith-based investment screening, ministry-specific plan structures, and housing allowance support creates a value proposition that no secular provider can match.
Insurance and Additional Services
Beyond investments and retirement plans, GuideStone offers a suite of insurance products designed for churches and ministry organizations. These include health plans with what GuideStone describes as “Kingdom-perspective” coverage and customizable options, property and liability insurance specialized for church and ministry facilities, life insurance options for staff and congregational protection, disability coverage providing income protection for ministers and employees, and dental and accident supplemental coverage.
This integrated approach—investments, retirement plans, and insurance all from a single faith-based provider—creates significant convenience for churches that want to consolidate their financial services with an organization that understands ministry contexts and shares their values. A church can manage its staff retirement plans, property insurance, health benefits, and investment accounts through a single relationship with GuideStone.
Strengths and Advantages
Scale and stability. At $23 billion in AUM and 106 years of history, GuideStone offers a level of institutional permanence that newer faith-based providers cannot match. The organization has survived multiple economic crises, market crashes, and cultural shifts while consistently serving its mission.
Comprehensive services. No other faith-based provider offers the same breadth of financial services under one roof—mutual funds, retirement plans (with multiple structures), insurance, and advisory services. For churches and ministries, this one-stop-shop approach simplifies administration significantly.
Ministers’ Housing Allowance support. GuideStone’s retirement plan structure specifically supports this valuable tax provision for retired ministers—a critical advantage for the pastoral community it was founded to serve.
Minimal diversification loss. By screening only 15 of 500 S&P 500 companies, GuideStone’s equity index fund maintains near-complete diversification, minimizing the performance impact of biblical screening.
Competitive costs within the faith-based space. While not as low-cost as Inspire’s 0.09% PTL ETF, GuideStone’s expense ratios are competitive within the actively managed faith-based fund category, and their scale helps keep costs reasonable.
Limitations and Considerations
Conservative screening approach. GuideStone’s screening removes only the most directly involved companies, which means some investors will find companies in GuideStone portfolios whose secondary activities, corporate donations, or advocacy positions conflict with their values. Investors wanting more comprehensive screening should consider Timothy Plan or Inspire.
Southern Baptist orientation. While GuideStone’s funds are available to all investors, the organization’s governance, culture, and marketing are rooted in the Southern Baptist tradition. Investors from other traditions may find providers with screening more aligned to their specific theological perspective—Ave Maria for Catholics, Praxis for Mennonites, or Inspire for broadly evangelical investors.
Limited transparency on specific fund performance. Compared to providers like Inspire (which publishes Impact Scores for every company) or Eventide (which provides detailed methodology documentation), GuideStone provides less public-facing information about its screening decisions and fund-level performance comparisons to conventional benchmarks.
Primarily mutual fund format. GuideStone’s investment products are structured as mutual funds rather than ETFs. For investors in taxable accounts, this means potentially less tax efficiency compared to Christian ETFs from providers like Inspire. However, in tax-advantaged retirement accounts—where most GuideStone investors hold their funds—this distinction is irrelevant.
Who Should Consider GuideStone
GuideStone is the strongest choice for pastors and church staff seeking retirement plans with Ministers’ Housing Allowance support, churches and ministries wanting a single provider for retirement plans and insurance, Southern Baptist organizations looking for denominationally aligned financial services, investors who prefer mutual funds with moderate biblical screening that maintains near-full market diversification, and retirement savers who want target-date funds with automatic asset allocation and faith-based screening.
GuideStone may not be the best fit for cost-focused investors seeking the lowest possible expense ratios (consider Inspire’s PTL at 0.09%), investors wanting strict or comprehensive biblical screening beyond the five core categories, Catholic investors needing denomination-specific screening (consider Ave Maria or CBIS), investors prioritizing impact-focused investing that actively seeks positive companies (consider Eventide), or taxable account investors who would benefit from ETF tax efficiency.
The Bottom Line
GuideStone Funds occupies a unique and important position in the faith-based investing landscape. It’s not the cheapest option, not the most strictly screened, and not the highest-performing. But it offers something no competitor can match: a century-tested, comprehensive financial services platform designed specifically for churches, ministries, and the people who serve in them. The combination of faith-based mutual funds, ministry-specific retirement plans with housing allowance support, and integrated insurance products makes GuideStone the default choice for religious organizations—and a solid option for individual Christian investors who value its moderate screening approach and institutional stability.
As with all investment decisions, GuideStone funds should be evaluated as part of your broader stewardship strategy—including budgeting, debt management, generous giving, and values-aligned investing that reflects your conviction that everything belongs to God and we are faithful managers of His resources.

